Are iPhone Updates Following Logical Path?

Written by Brad Molen

While millions of consumers have purchased the iPhone, and overall is a pretty good device, by no means is it perfect. In order to fix bugs and come out with new features Apple has instituted several updates to the iPhone OS and continues to develop more updates.

I am concerned, however, that these updates do not follow a logical path. Obviously the 2.0 update was the largest update with the introduction of the App Store amongst a large number of other things, while 2.1 attempted to fix bugs as well as boost battery life and phone reception. Recently apple developers received a beta version of OS 2.2, which does…Google Street View?

Street Maps is neat, sure. But it’s not copy/paste. It’s not email in landscape mode. No picture messaging still. Take a look at this website and you’ll see thousands of iPhone users voting for the features they want the most. But the pleas remain ignored.

It makes no sense to me that Apple would come out with an update solely to include Google Street View. There HAS to be something else to it. There just has to be! And why wouldn’t they add more? I don’t think it would be that hard to include some of these much-desired features. I wonder if Google is paying Apple quite a bit just to have their features included in a Apple software update.

But if you’re going to come out with a software update and go through the process of redoing OS X code, sending out betas for developers to test, and spending a couple months to do all this, wouldn’t it be more cost and time efficient to involve a few extra programmers and include some of these features that would appease millions of loyal fanboys?

After 2.0 and the iPhone 3G came out, I read that Apple decided not to include copy and paste because it just wasn’t a high enough priority at the time. That’s okay, I can accept that. But some of these minor updates are the perfect time to introduce features that weren’t high enough priority to make it into the major update.

So, I’m starting to think that Apple doesn’t have a planned path for the iPhone updates; and if it does have a plan, it doesn’t make any logical sense. To me it looks as though Apple got done with 2.1 and said “okay, what should we do next for 2.2?” and decided Street View was the next big focus. Have they planned 2.3 yet? 2.4?

Millions of phones are being sold, yes, but there are still many people who won’t get the iPhone because it doesn’t have certain features. Maybe it’s worth investing a few extra bucks to get these features added, and perhaps another million or so could be sold already.

I could be completely wrong; the real version of 2.2 could include a lot more than the devs have leaked to us. But, so far it doesn’t look all that spectacular.

What do you think? Am I completely off on this? Or do you see a natural progression in the updates that I just am not seeing? Please sound off.

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